Pivotage Consulting

Trade Marketing Manager

November 24, 2021
Pivotage Consulting
Full Time
Posted 3 years ago

Pivotage Consulting– Our client, a reputable sales and distribution company, with focus on improving the wellbeing of the masses through the provision of affordable and widely available branded products is looking to engage an experienced and result-driven Trade Marketing Manager to join its team.


Job Title: Trade Marketing Manager
Job Type: Full Time
Location: Lagos, Nigeria



⦁ The Trade Marketing Manager will be responsible for the implementation of all merchandising activities and activation in all Trade Channels across Nigeria in alignment with the Brand Strategy.
⦁ He/She will be responsible for creating effective Persuasive Selling Format, Sales Presenter as well as customer profiling and gathering of market intelligence reports.



1. Merchandising Function
⦁ Responsible for the proposal of merchandising improvements that will enhance the display of improved product or brand awareness in all trade channels.
⦁ Responsible for validating the allocation, deployment and inventory of Point of Sales Material and other marketing collaterals from the depot.
⦁ Responsible for the review of Trade Marketing reports regarding implementation of each merchandising improvements per channel.
⦁ Accountable for the evaluation of the budget spending on Point of Sales Material allocation by each area or channel.
⦁ Responsible for deployment, training, and assessment of merchandisers.

2. Channel Activation
⦁ Responsible for preparation and approval of proposed activation by the Trade Marketing Supervisor or Regional Sales Managers, for the improvement of customer sell – out in Modern Trade and General Trade Channel.
⦁ Responsible for analyzing the implementation of each channel activation as well as recommendation where deviations from plan occurs.
⦁ Responsible for the analysis of post evaluation report by the Trade Marketing for channel activation as well as evaluation of budget disbursements for each channel activation per account.

3. Customer Profiling and Market Intelligence.
⦁ Prescription of channel or area to conduct customer profiling.
⦁ Responsible for directing the Trade Marketing Supervisor in the conduct of market intelligence to mine insights and data in the area of assignment such as:
⦁ Documentation of current merchandising display
⦁ Market sizing/ business information per category
⦁ Pricing Report Documentation
⦁ Competitive Intelligence Report



Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.


⦁ Bachelor’s degree in Business related fields. Master’s degree is preferred.
⦁ Minimum of 5 years’ line experience in the FMCG Trade Marketing Management with background in the Sales Operation.
⦁ Robust knowledge of various Microsoft Office application software.
⦁ Excellent communication skill both verbally and in written.
⦁ Considerable knowledge of Basic Finance (cost analysis and promo spend analysis)
⦁ Exceptional decision making skills.
⦁ Must possess keen awareness and sensitivity to market changes.



Using the role title Trade Marketing Manager as the subject of your application, kindly send your CV only to recruitment@pivotageconsulting.com



30th November, 2021

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